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Cultivating Sustainable Futures:

Progress with Purpose
2024 Annual Report

Letter from Leadership

Dear Friends of Goodwill,
2024 marked a monumental year for Goodwill Industries of the Chesapeake, one defined by transformation, resilience, and progress. Together with your unwavering support, we reached new milestones that not only enriched lives but also laid a stronger foundation for the futures of thousands in our community.

This past year, we proudly celebrated the first graduating class of The Excel Center Adult High School, introduced the Goodwill Sustainability Center, and unveiled Poe the Pulverizer, an innovative step toward environmental sustainability…

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…These accomplishments reaffirmed our commitment to serving our community while championing sustainability for generations to come.

We also launched our 3-Year Strategic Plan, driven by four guiding pillars to shape our actions and decisions:

  1. Disrupt generational poverty for long-term impact.
  2. Sustainably balance revenue growth with social impact.
  3. Build a values-driven organization where every team member thrives.
  4. Maximize environmental and sustainability efforts across all operations.

Empowering Individuals Through Education

September was an especially proud moment for us, as 19 determined students became the first graduates of The Excel Center, joining others from our Certified Nursing Assistant and Pharmacy Technician training programs. This graduation represented more than academic success; it was a testament to the resilience of individuals who dared to believe in their potential.

The Excel Center directly addresses the critical need in Baltimore City, where over 81,000 adults lack a high school diploma. By offering diplomas, certifications, case management, and even free childcare, we’ve created a learning environment where adults can rediscover hope. Over 465 students enrolled in our first year, with 25 classes and 12 certifications offered. Looking ahead, we anticipate an additional 45 graduates in 2025. Think of the possibilities, not just for these individuals, but for entire families given new options and opportunities.

Creating Pathways to Economic Mobility

Our Workforce Development programs are transforming lives at scale. This year alone, we proudly delivered over 54,000 services to 1,621 participants. Through job placements in industries such as building trades, health care, and food safety, 1,134 individuals secured jobs earning an average wage of $17.76 per hour.

Programs like our Pre-Apprenticeship Building Trades Training, ServSafe Certification, and Flagger Training offer clear paths to careers in high-demand fields. Simultaneously, our Early Head Start Centers provided essential resources and support to 50 families, further breaking down barriers to success.

Building Sustainability and Community

None of this would be possible without the generosity of donors and engaged members of our community. This year, your goodwill translated into over 666,000 donation transactions, accounting for a tremendous 33 million pounds of goods. Plus, with over 1.6 million shopping transactions in our stores, we were able to generate vital funding for our mission services.

Our commitment to environmental sustainability took another leap forward with the reveal of Poe, our cutting-edge glass pulverizer at the Goodwill Sustainability Center. Not only does Poe help divert glass waste from landfills, but it also gives these materials new life by repurposing them for manufacturers. It’s one more way we’re striving to create a greener future while reinforcing the circular economy.

Community partnerships remain at the heart of our work. This year, we collaborated with over 300 organizations, distributed 200 store vouchers, and logged over 5,000 volunteer hours. Together, we achieved moments of joy, like our 67th Annual Thanksgiving Dinner and Resource Fair, warmly serving our neighbors in need.

Supporting Every Individual on Their Journey

Within our organization, we are just as committed to investing in our employees’ futures. Our Talent Development Program provides professional growth opportunities, case management, and financial coaching tailored to empower our team members. This initiative ensures employees in entry-level positions feel valued, supported, and equipped to achieve not just their professional goals, but also their personal aspirations.

Looking Ahead With Purpose

As we move into 2025, we remain steadfast in our dedication to creating a lasting impact, both for individuals and the planet. Sustainability lies at the core of our vision as we expand environmental initiatives to further reduce waste and divert excess plastics and glass away from landfills.

Through our Mission Services, we will continue helping participants transition from poverty to economic mobility by providing skills-based training in high-growth industries. The Excel Center will celebrate a second group of graduates, maintaining enrollment of 150 students while supporting families with our drop-in childcare center.

Above all, these successes are only possible because of you. Your donations, shopping, volunteer work, and partnership fuel our ability to serve Central Maryland and the Eastern Shore. Together, we are rewriting stories of struggle into stories of triumph.

Thank You

From all of us at Goodwill Industries of the Chesapeake, thank you for walking alongside us with each step we take to build brighter futures. Here’s to another year of growth, hope, and impact.

With deep gratitude,

Joe Durham
Board Chair

Lisa Rusyniak
President & CEO

Highlights from this year

Our Organization

  • 1.443 individuals received paychecks from Goodwill
  • 86 employees retained through promotion or job transfer

Community Engagement

  • 300 Partner organizations
  • 250+ individuals who received free store vouchers for clothing
  • 5,500+ volunteer hours

Goodwill Stores & Donated Goods

  • 30 Retail stores
  • 30 Donation Centers
  • 1,690,927 Goodwill Shoppers
  • 666,797 Donors
  • 170,627 Club Goodwill Members

Providing Services & Finding Jobs

  • 54,129 Services provided
  • 1,621 People enrolled in training
  • 4,390 Individuals served
  • 1,134 Job placements
  • $17.76 Hourly wage for people trained with Goodwill
  • 50 Families served in Early Head Start

The Excel Center

  • 465+ Enrolled students
  • 20+ Alumni
  • 45+ expected to graduate in 2025
  • 25+ Class Options
  • 12+ Available Certifications

Child Care & Support Services

  • 3 Goodwill operated Child Care Centers
  • 50 Families served in Early Head Start Programs
  • 22 Families served in Excel Family Support Center
  • 85% average monthly attendance rate for Early Head Start Students

By the Numbers 2024

Operating Revenue

  • Sale of Donated Goods
    $40,717,070
  • Contracted Services
    $13,080,330
  • Community Job Training & Placement
    $4,177,932
  • Public Support
    $416,235
  • Other
    $4,063,489
  • Investment Gain (Loss)
    $3,054,317

Total:

$65,509,373

Operating Expenses

  • Retail Employment Training & Services
    $35,181,756
  • Commercial & Custodial Training & Employment
    $9,134,563
  • Community Job Training & Placement
    $4,944,515
  • Excel Center
    $1,770,448
  • Administering Goodwill Programs
    $6,965,460
  • Depreciation
    $1,776,726
  • Dues for National Services
    $214,036

Total:

$59,987,504

[1]Preliminary, Unaudited

Program enrollment

1,378 668 463 211 118
Ancillary Programming Job Readiness Virtual Training Internal Mission Services Certification-Based Training
  • Ancillary Programming
    1,378
  • Job Readiness
    668
  • Virtual Training
    463
  • Internal Mission Services
    211
  • Certification-Based Training
    118
  • Total:

    2,828 Enrollments

Hourly Pay Rate by Category

  • GIC Internal
    $20.24
  • Certification-Based Training
    $19.25
  • Job Readiness
    $17.76
  • Virtual Training
    $17.18
  • Ancillary Programming
    $16.94
$20.24 $19.25 $17.76 $17.18 $16.94
GIC Internal Certification-Based Training Job Readiness Virtual Training Ancillary Programming

Recycling Numbers

Our donors have contributed an astounding 33,198,950 lbs of goods!

33

pounds of goods collected

13

pounds of goods recycled

20

pounds saved from landfills

Success Stories

Success Stories

Locations

Choose a Retail Location:

Click on a marker on the map to view our retail store locations:

Baltimore City

Fells Point
715 S. Broadway Street Baltimore, MD 21231
410-327-2211
Waverly
3101 Greenmount Avenue Baltimore, MD 21218
410-467-7505
Pikesville
6999 Baltimore National Pike Baltimore, MD 21215
410-358-8411

Baltimore County

Catonsville
6600 Baltimore National Pike Catonsville, MD 21228
410-869-4831
Eastpoint
7928 Eastern Avenue Baltimore, MD 21224
410-282-8750
Kenwood Outlet
6255 B Kenwood Avenue Baltimore, MD 21237
443-868-0304
Manor Center
3433 Sweet Air Road Phoenix, MD 21131
410-628-1562
Owings Mills
11411 Reisterstown Road Owings Mills, MD 21117
410-581-8960
Padonia
200 W. Padonia Road Timonium, MD 21093
410-666-7929
Perry Hall
8818 Belair Road Baltimore, MD 21236
410-248-0070
Towson
1753 E. Joppa Road Baltimore, MD 21234
410-663-2192
York Road
1012 York Road Baltimore, MD 21204
410-321-4872

Anne Arundel County

Annapolis
1605 West Street Annapolis, MD 21401
410-269-1302
Crofton
1657 Crofton Centre Crofton, MD 21114
410-721-4164
Edgewater
3153 Soloman's Island Road Edgewater, MD 21037
410-956-4159
Glen Burnie
7311 A Ritchie Highway Glen Burnie, MD 21060
410-863-5983
Jumpers Junction
8124 Ritchie Highway Pasadena, Md 21122
410-384-7235
Millersville
674 Old Mill Road Millersville, MD 21108
410-987-9740
Odenton
1103-A Annapolis Road Odenton, MD 21113
410-305-1370

Cecil County

Elkton
208 South Bridge Street Elkton, MD 21921
410-620-1281

Howard County

Columbia East
7351 Assateague Drive Jessup, MD 20794
443-755-1486
Ellicott City
10164 Baltimore National Pike Ellicott City, MD 21042
410-750-3615
Snowden River
9097 Snowden River Parkway Columbia, MD 21046
410-872-0134

Harford County

Aberdeen
1 Aberdeen Plaza Aberdeen, MD 21001
410-297-9136
Bel Air
711 A. Belair Road Bel Air, MD 21014
410-879-8001
Churchville
2225 A Churchville Road Churchville, MD 21015
410-734-0612

Talbot County

Easton
134 N. Washington Street Easton, MD 21601
410-770-4458

Wicomico County

Salisbury
700 S. Salisbury Boulevard Salisbury, MD 21801
410-219-9072

Dorchester County

Cambridge
732 Cambridge Marketplace Blvd Cambridge, MD 21613
443-225-5471

Caroline County

Denton
54 Denton Plaza Denton, MD 21629
443-448-7389

Mission Services

Headquarters
3700 Koppers Street Baltimore, MD 21227
410-837-1800
Tailored Staffing Solutions
222 East Redwood Street Baltimore, MD 21202
410-375-1600
Excel Center
222 East Redwood Street Baltimore, MD 21202
443-870-5050
Marge Thomas Career Center
222 East Redwood Street Baltimore, MD 21202 410-837-1800
Lower Shore Career Center
700 South Salisbury Street Salisbury, MD 21801
410-219-9118
Waverly Early Head Start Center of Goodwill
829 Montpelier Street Baltimore, MD 21218
410-235-0555
Coppin Early Head Start Child Care Center of Goodwill
Coppin State University
410-235-0555
Social Security Administration
6401 Security Boulevard Baltimore, MD 21235
410-265-7085
Sustainability Center
2701 Wilmarco Avenue Baltimore, MD 21223